Jio has been trying to do the same by capturing the consumers who are currently using local cable tv. As a result, it looks like a great opportunity for a company to grab this market segment. It is also observed that households in India are witnessing a transition from conventional TV sets to smart TV sets. The Indian smart TV and OTT market is expected to grow rapidly during the forecast period (2021–2026) says a report by Mordor Intelligence.Īccording to IBEF, the market size of the OTT video streaming market of India is forecasted to reach USD 5 billion by 2023. I have attached pictures so that viewers can get a better understanding of the issue. This review/study is part of my learning and is in no way an attempt to disturb Jio’s online image. DisclaimerĪll of the observations, critiques, and suggestions are solely based on my user research and personal experience of using JioTV.
This also has an advantage to consumers as JioTV works on the same wifi they provide and has included OTT platforms in its packages, helping consumers to manage TV and wifi expenses together at cheaper rates with just a single login for accessing all platforms. Now JioTV has an OS they use to operate their set-top box which the company aims to replace the local cable TV. This may be its approach to deploy entry-level products in the market to capture the media and entertainment in the Television domain as well. Their primary offering was telecommunication services but they also came up with a product called Jio Fibre, where subscribers will get a TV box along with a wifi connection.
Jio is part of the Reliance group and has a major role in shaping internet consumption in India. I’ll be talking about one such company in India, named “Jio”. TV has been an important part of our entertainment for decades, now that it’s been operating on the internet makes it more crucial for businesses to provide their rich offering to users in the most pleasurable way possible.
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